The Challenge of Indifference « Scott Berkun

- Sunday, April 25, 2010

Indifference, feigned or real, is such a pervasive part of North American culture (maybe just here in the Pacific Northwest, I don’t know).

Short excerpt follows, and the full article if you follow the link.

And as I stood there, I started to feel weird. Why am I the only one listening? Even though I knew it was right in the sense this is something alive and real and I can spare at least 30 seconds for that – it felt weird simply because no one else was doing it. Had there been a crowd around any one of these buskers, more people would stop to listen, simply because they could do it without having to stand out.

via scottberkun.com

I don’t quite know what to make of Mr. Berkun [yet]1, but I found this article very good.


  1. I’ve read one of his books, Confessions of a Public Speaker, and thought it was good and worth reading, and I’ve been reading his blog for several months. Still not sure what to make of him though. [return]
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